Insights and news from the world of sneakers

Yellow and black Nike NOCTA puffer jackets with logo, streetwear style on dark background
Music and streetwear: Discovering Nocta, a collaboration between Nike and Drake
Originally introduced in 2021, Nocta —Nike's division dedicated to Canadian rapper Drake—has established itself as one of the most exciting lines within the Oregon-based sportswear giant. While Nike has previously... Read more...
Approfondimento: Air Max - dropout
Insight: Air Max
Frank Rudy's first inner tubes were rigorously tested to verify their effectiveness. Enter EC Ned. Frederick, a biomechanist and professor of zoology specializing in skunk anatomy—a choice influenced by the... Read more...
Approfondimento: adidas Campus - dropout
In-depth analysis: adidas Campus
Introduction We rediscover the adidas Campus , the quintessential emblem of the '80s, reborn for the modern era. This sneaker cemented its place in the sneaker world as an unmistakable... Read more...
Sneaker of the moment: adidas Campus
The adidas Campus has its origins in an early 1970s training shoe, particularly favored by the Boston Celtics. Originally known as the Greenstar, this shoe was notable as the Three Stripes' first on-court shoe to feature suede instead of leather or mesh. Adidas later reimagined it in various NBA team colors and renamed it the "Tournament." The design was known for being lightweight and tailored for both comfort and durability. A mid-1970s Tournament ad boasted, "Let adidas pamper your feet." After a brief hiatus in production, adidas reintroduced a suede... Read more...
The hype you didn't expect: New Balance Protection Pack
The New Balance brand has become a huge phenomenon in the sneaker world, but it wasn't always that way. Just a few years ago, in 2020, New Balance was primarily associated with dads who enjoyed gardening and weekend barbecues. It was far from being the trendy choice for young, hip sneakerheads. So what changed? How did New Balance go from a boring brand to a favorite of hypebeasts? The answer is the New Balance 2002R "Protection Pack." This shoe was first released in 2010 as a follow-up to the 2001,... Read more...
Insight: Nike Dunk
It's 10:00 a.m., and you finally get the notification you've been waiting for weeks: "The SNKRS raffle is now open." You have your friends and family in a group chat reminding them to enter. 10:10 rolls around, and you realize you've just gotten 16 L. It makes you wonder, "When did buying shoes become so hard?" It wasn't always this way. The History of the Nike Dunk : Today, the Nike Dunk is one of the most sought-after silhouettes ever released by the company. It was originally released in 1985... Read more...
In-depth analysis: YEEZY Boost 350 V2
When dropout opened in 2018, the adidas YEEZY Boost 350 V2 had already been the most popular sneaker silhouette on the market for about 2 years. The 350 V2 wasn't Kanye's first foray into the sneaker world, nor was it his first project with adidas (that honor belongs to 2005's Kanye West Rod Laver). But it was the sneaker that proved Kanye could sell hundreds of thousands of units without losing demand or tarnishing his reputation as a style icon. With a run of instant sellouts spanning over six years,... Read more...
In-Depth: The Rebirth of the Jordan 1 Mid
The Nike Air Jordan 1 Mid is known for being one of the most hated Jordans, ridiculed as the "lesser Jordan" compared to its high-top and low-top counterparts. In recent years, however, the Mid has redeemed itself and is now beloved by the masses. How did the Mid, once shunned by the sneaker community, find its way back into the hearts of the masses? Let's explore the history of the Air Jordan 1 Mid, from why it's considered a "bad" sneaker to how it changed things. The "lesser Jordan" The... Read more...
In-depth analysis: Jordan 4
Third time was certainly a charm when it came to the Air Jordan line in 1988. But could Tinker Hatfield and Nike surpass, or even come close to, the success of the bold and elegant Air Jordan III with their new 1989 model? As we now know, the answer was definitely yes. The Air Jordan IV picked up right where the III left off, further establishing the Air Jordan line's status as the coolest and most important sneaker in the world. In this latest installment of the Jordan 101 series,... Read more...
Insight: The Rebirth of New Balance
The world of fashion is certainly volatile.And so it is with sneakers. Of course, trends can also swing from one side to the other, and in recent years, New Balancehas reemerged as the king of casual sneakers. But how has the Boston-based label managed to turn things around after decades in the shadow of the Nike/Adidas duopoly? There are several reasons. The internet age is also the age of internet celebrities, and in recent times, New Balance has reinvented itself as the shoe brand of choice for movie stars, athletes,... Read more...
Insight: Air Force 1
The perfect sneaker. The perfect sneaker must be timeless, never go out of style, and match different clothing styles. The Nike Air Force 1 , especially in white , is considered by many to be the perfect sneaker. Creating an icon The Nike Air Force 1 was designed by Bruce Kilgore. It was Kilgore's first attempt at designing a basketball shoe. The now iconic Air Force 1 hit shelves in 1982. The Nike Air Force 1 is named after the Air Force One plane on which the President of the... Read more...