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New Balance 990

New Balance's 990 was a game changer. When it debuted in 1982, the shoe's large $100 price tag placed it at the top of the brand's running product lineup. However, its outstanding performance meant that the asking price was fully justified, and the 990 naturally took off and never looked back. The 99x series' (as it became called) reputation for innovative technology, cushioning performance, and ageless appeal earned it a cult following among hardcore runners, sneaker fans, and tech-billionaires alike over the following decades.
  • New Balance 990v3 Patta Keep Your Family Close - dropout

    New Balance 990v3 Keep Your Family Close Patta

    Original price €299,00 - Original price €699,00
    Original price
    €299,00+
    €299,00+
    Current price €299,00

    Marking the duo's third year of collaboration, the New Balance 990v3 x Patta Olive is part of the "Keep Your Family Close" campaign that focuses on...

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    Original price €299,00 - Original price €699,00
    Original price
    €299,00+
    €299,00+
    Current price €299,00
  • New Balance 990v3 JJJJound Olive - dropout

    New Balance 990v3 JJJJound Olive

    Original price €949,00 - Original price €3.199,00
    Original price
    €949,00+
    €949,00+
    Current price €949,00

    The JJJJound x New Balance 990v3 Made In USA “Olive” reunites designer Justin Saunders with the third iteration of the vaunted 990 series. A rich o...

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    Original price €949,00 - Original price €3.199,00
    Original price
    €949,00+
    €949,00+
    Current price €949,00