Insight: Air Force 1

The perfect sneaker. The perfect sneaker must be timeless, never go out of style, and match different clothing styles. The Nike Air Force 1 , especially in white , is considered by many to be the perfect sneaker.

Creating an icon
The Nike Air Force 1 was designed by Bruce Kilgore. It was Kilgore's first attempt at designing a basketball shoe. The now iconic Air Force 1 hit shelves in 1982. The Nike Air Force 1 is named after the Air Force One plane on which the President of the United States travels.

Made for parquet
The Air Force 1 was the first basketball shoe to use Nike Air technology. It pioneered a soft, springy, and cushioned fit for the game of basketball. NBA players in the early 1980s wore the Nike Air Force 1 and helped raise its profile. Basketball stars such as Moses Malone, Bobby Jones, and Jammal Wilkes wore the shoe on the court.

Not an instant success
The Air Force 1 wasn't an overnight success or an overnight hit. Just two years after its original release, Nike wanted to discontinue production of the shoe. When news broke that the Air Force 1 would be discontinued, fans began buying every pair they could find. This was especially true on the East Coast, where the Nike Air Force 1 became a must-have sneaker.

Connection with music
The Nike Air Force 1 remains a fashion staple and one of the most recognizable shoes Nike has ever produced. The Air Force 1 gained a foothold in popular culture largely due to its embrace by influential rappers and celebrities around the world. Around the early 2000s, the Air Force 1 became a fashion staple in the music industry. Roc-a-Fella Records made a custom pair of white Air Force 1s with the label's embroidered logo. The biggest rappers of the era, like Jay-Z, Shyne, Nelly, Young Jeezy, Fat Joe, and G-Unit, not only wore the Air Force 1, but also shouted about it on their albums.