Slam Jam has been committed to what they term the worldwide underground since its inception in 1989. The powerhouse has always served as a channel for subculture expression, characterised by a defiant attitude and articulated via multifaceted inventiveness.
Slam Jam picked the Dunk as the canvas for their most recent partnership with Nike. The Dunk, long associated with street and underground culture, blended well with Slam Jam's mentality. "The Dunk had a tremendous influence for sure, functioning as one of those aspects enabling worldwide connections form and grow what is today known as street culture," Slam Jam owner Luca Benini explains.
Slam Jam owner Luca Benini calls it "street culture."
The rebellious tone of the upside-down Swoosh on the tongue is accentuated by translucent, gummy Swooshes that meet at the heel for a distinctive branding aspect on this design. Translucent soles complement the material composition, while a whimsical recreation of the Dunk's customary perforation adds a subtle new component.
"This Dunk represents the qualities of simplicity and attention to inventive details, which constitute the Slam Jam DNA with our rebel spirit," Benini ends.