Slam Jam has been committed to what they term the worldwide underground since its inception in 1989. The powerhouse has always served as a channel for subculture expression, characterised by a defiant attitude and articulated via multifaceted creativity.
Slam Jam picked the Dunk as the canvas for their most recent partnership with Nike. The Dunk, long associated with street and underground culture, blended in well with Slam Jam's mentality. "The Dunk had a tremendous influence for sure," says Slam Jam owner Luca Benini, "serving as one of those aspects enabling worldwide connections form and grow the now-called street culture."
The rebellious tone of the upside-down Swoosh on the tongue is accentuated on this design with translucent, gummy Swooshes that connect at the heel for a distinctive branding aspect. Translucent soles complement the material composition, while a whimsical recreation of the Dunk's customary perforation adds a subtle new flavour.
"This Dunk represents the qualities of simplicity and attention to inventive details, which constitute the Slam Jam DNA with our rebel mentality," Benini ends.