dropout unveils new logo in brand identity makeover

Fresh of a strong Q4 2021, with a successfully completed equity crowdfunding round and record number of website visitors in December 2021, dropout projects in 2022 to record its highest revenue figures, thanks to a strengthened approach to digital marketing and e-commerce, as well as the opening of a new flagship store in Q2 2022.

As part of a renewed brand identity, focused on making dropout's brand a synonymous with streetwear passion accessible to all fashion lovers, we are pleased to unveil our refreshed logo.

Simplicity and modernity are at the base of the revived typography, which drops the iconic Duomo previously present on the left-hand side, testifying the goal to expand dropout beyond the locality of Milan.

Undoubtedly similar, yet different, the new logo represents a further step forward for a fast-evolving business which looks to solidify its position as a familiar brand with streetwear aficionados and become a recognised popular name in the Italian fashion sphere.  

The new logo will feature in the exclusive dropout's apparel collections launching in Q2 2022.