dropout opens in Milan's Quadrilatero della Moda
Having unveiled a fresh new logo and revived brand identity in Q1 2022, followed by the launch of the “Italics” apparel capsule in May 2022, dropout is now proud to present its highly anticipated new Milan flagship store.
Opening on the 8th June 2022 in Corso Venezia, the new retail space will offer its curated selection of limited edition sneakers and apparel as well as a carefully hand-picked list of emerging European streetwear brands, which will be available exclusively at dropout.
“Our opening inside the highly renowned Quadrilatero is certainly reason for pride and excitement for ourselves” says Kola Tytler, founder and director, “and represents another important statement for streetwear culture worldwide: what was initially the style, language and mode expression of inner city areas has evolved, together with its target crowd and is becoming more and more synonym with luxury fashion. Nike Dunk, Yeezy and New Balance are now the mode of expression suitable both for urban events and high fashion encounters”.
dropout joins the world famous fashion houses, such as Gucci, Louis Vuitton and Dior, in the most expensive and exclusive district of the Italian fashion capital.
“Opening the new flagship in a renowned and important shopping street such as Corso Venezia represents a new important chapter for dropout’s journey, which began only 4 years ago”, remarks Federico Pasquetti, founder and head of collaborations, “dropout is the first independent sneaker resale store to appear in the fashion district in the midst of luxury giants”.
Stefano Zeppieri, founder and CTO, comments “With the new store located in a key location in Milan, thanks to the new look and an expanded sales plan, we aim to bring our products to an ever-growing clientele.”