About us
Founding
Since its inception in 2018, Dropout has been dedicated to enriching the streetwear community in Milan by creating an inviting space for enthusiasts to discover unique, authentic, and limited-edition pieces. Our flagship store, situated in Milan’s luxury Quadrilatero district, quickly became a gathering place for customers passionate about self-expression through fashion, offering personalized service and exclusive experiences.
Brand Expansion
In October 2021, Dropout raised €750,000 through equity crowdfunding, enabling us to enhance online shopping experiences with innovative technology. Proprietary software helped us better understand customer preferences, ensuring that our offerings remain relevant, personalized and competitive.
Expanding Reach and Experiences
Dropout expanded its reach and built experiences both in-store and online to connect with a wide community nationwide. Dropoutmilano.com and our physical spaces gave millions access to curated pieces and in-store services.
Brand Ownership Change & Digital Transformation
In 2025, Dropout embraced a transformative chapter, closing of physical locations and transitioning fully to digital following an acquisition of the brand. This strategic shift enables us to significantly elevate the customer experience, offering innovative online interactions, tailored services, and enhanced accessibility to streetwear enthusiasts worldwide. We are focused on delivering our own premium, Italy focused clothing label, further deepening our commitment to authenticity, quality craftsmanship, and empowering our customers for self-expression through streetwear culture.