New logo revealed

Coming off a strong Q4 2021, which saw the conclusion of the equity crowdfunding round and a record number of website visitors in December 2021, dropout expects to post a new revenue record in 2022, thanks to a targeted digital marketing approach and an increased focus on e-commerce, as well as the opening of the new flagship store in Q2 2022.

As a testament to the brand’s renewed identity and a focus on making the dropout brand synonymous with a passion for streetwear, accessible to all fashion lovers, we are pleased to unveil the revisited logo.

Simplicity and modernity are the basis of the renewed typography, which leaves behind the iconic Duomo, previously present on the left of the writing, to highlight the announced goal of expanding dropout beyond the locality of Milan.

Undoubtedly similar, yet different, the new logo represents another step forward for a rapidly evolving company that aims to consolidate its position as a household name for streetwear enthusiasts and become a recognized name in Italian fashion.

The new logo will be featured in exclusive dropout apparel collections launching in Q2 2022.