dropout opens new store in the Quadrilatero della Moda

After unveiling a new logo and brand identity in Q1 2022, followed by the launch of the “Italics” clothing capsule in May 2022, dropout is now proud to present its highly anticipated new flagship store in Milan.

Set to open on June 8, 2022 on Corso Venezia, the new retail space will offer a curated selection of limited-edition sneakers and apparel, as well as a carefully curated roster of emerging European streetwear brands, which will be available exclusively at dropout.

“Our opening inside the renowned Quadrilatero is certainly a source of pride and excitement for us,” says Kola Tytler, founder and CEO, “and represents another important affirmation for global streetwear culture: what was initially a popular style is evolving together with its own language and expressive methods, substantially broadening its target audience and becoming increasingly synonymous with luxury fashion.”

dropout joins world-famous fashion houses such as Gucci, Louis Vuitton and Dior in the most expensive and exclusive neighborhood of Italy's fashion capital.

“The opening of the new flagship in a renowned and important shopping street like Corso Venezia represents an important new chapter in the journey of dropout, which began only 4 years ago”, comments Federico Pasquetti, founder and COO, "dropout is the first independent sneaker resale store to appear in the fashion district among the luxury giants".

Stefano Zeppieri, founder and CTO, comments “With the new store located in a key position in Milan, thanks to the new look and an expanded sales floor, we aim to bring our products by providing a premium experience to the ever-growing clientele.”