Fear of God Essentials by Jerry Lorenzo is now available at dropout

dropout is pleased to announce the availability of hoodies and t-shirts

Fear of God Essentials both instore and on dropoutmilano.com

Jerry Lorenzo, the creator of Fear of God, has had a long and winding career. He’s gone from working in a Diesel warehouse to overseeing scholarships and partnerships for the Los Angeles Dodgers, managing Dodger player Matt Kemp — and even throwing fancy parties for rappers and sports stars. Lorenzo began designing items with money he earned from events. He started with a short-sleeve hoodie with side zippers, then moved on to an elongated T-shirt and other items.

Lorenzo was able to deliver his products to Big Sean a year later in 2012, thanks to his wife’s connections. This prompted Ye, then still Kanye West, to ask him for advice on a collection the rapper was working on with APC. This would lead to a collaboration in which Lorenzo designed tour merchandise for Yeezy, Donda and a variety of other projects.

Fear of God had already become one of the most sought-after streetwear brands by 2015. Lorenzo, always an entrepreneur, wanted to make his clothes more accessible and ended up collaborating with PacSun to produce a more affordable collection called FOG When asked why he chose a more accessible market, Lorenzo told The Cut, "I have more family members who shop at PacSun than Barneys, honestly, I want to be where they are."

FOG had been a streetwear staple for a few years, but in 2018 Lorenzo decided to discontinue the brand and replace it with Essentials. Essentials, as the name suggests, creates collections of basics in muted colors. Essentials was Lorenzo’s attempt to properly categorize his products, while FOG was just a more affordable version of Fear of God. Essentials has thrived since its inception, and as streetwear enthusiasts will attest, it’s the best way to get your hands on Lorenzo’s gear.