Announcement of a strategic partnership between Dropout and Crep Protect

Dropout is Milan’s most exclusive streetwear store, located in the city centre, specialising in limited-edition sneakers. Shortly after its opening, the brand grew into more than just a one-stop sneaker destination. It’s evolved into an iconic retail space and a home to Milanese sneakerheads.

This month Dropout announces an important step in the evolution of the store; a new partnership with Crep Protect, the world’s largest premium sneaker care brand. Having been awarded 2nd place in The Sunday Times Fast Track 100 as the fastest growing independent company in the UK and Europe’s fastest growing fashion brand by the Financial times, Crep Protect is a household name that sits with consumers and retailers across 52 countries.

Crep Protect ensures consumers have the best retail experience when purchasing their new kicks. This means a complete aesthetic revamp of the store in the coming weeks, which will now be co-branded Dropout | Crep Protect. The partnership will introduce, right from the start, events and activations instore targeted at a varied demographic of curious and fashion enthusiasts.

But the journey doesn’t stop there. To fulfil a proper sneaker care experience, an in-store sneaker cleaning and drop-off laundry service will be available. Introducing the Crep Protect cleaning machine and equipment, alongside a team of Crep Protect experts who can share insights and knowledge of the product range… creating the ultimate Milanese sneaker destination.